Online Jewelry Shopping

Two or three years ago, shoppers considered online jewelry shopping as an absolutely terrible idea. However, with recent developments in web technology, high-definition visuals, and even the ability to spin the images, consumers are virtually able to receive the same experience they would have in a physical location.

Online, there are as many jewelers as offline, and each jeweler has their own style, selection, and craftwork such as repairs and creating custom pieces.

The Online Jewelry Shopping Experience:

Online jewelers are particularly convenient because you will be asked qualifying questions such as the type of item of your interest (rings, bracelets, necklaces, etc.), your budget, and so forth. Shoppers can make better informed decisions through primary online research. It’s just like dealing with a clerk, but no waiting, and no asking to examine the piece. It’s right there for you with the ability to rotate the images in any direction. Isn’t the internet amazing?

Another aspect of buying online is the accessibility of jewelers located anywhere in the world. There may be incredible prices on stunning jewelry from a source in Indonesia or Spain or the UK, and their selections are only a click away. Many of the foreign jewelers work with customers to provide exactly what the customer wants. An anonymous bank president in New Jersey bought a 2 carat diamond ring set in platinum for $25k.  Buying online, particularly from abroad, can be very gentle on the personal finances.

Some tips when shopping online:

·       Ensure that the firm has a return policy, as Schwanke-Kasten does.

·       Only use websites that have high-definition photos of their offerings. A polished, well designed, and useful site is a strong indication that you are visiting the site of a jeweler who puts care into what he/she does.

·       Insist on the official paperwork for any diamond purchases. Schwanke-Kasten Jewelers uses GIA certified diamonds for center stones in engagement rings.

·       Strangely enough, non-standard sized gems come with a drastic price reduction. Whereas a 1 carat diamond can cost 25-30% more than virtually the same diamond that weighs 0.1 carat less. Indistinguishable to the naked eye, but very easy on the pocket.

Education and being informed will make you savvy enough to feel comfortable about using online jewelers, and just as in real life, you have many selections, and you can check each one out without even leaving your home.  Explore Schwanke-Kasten to learn more about what we offer.