Mother’s Day Jewelry Spending (Press Release)

May 16, 2016) This year, families were ready to splurge on gift cards, mother’s day jewelry, flowers and other gifts for mom. While the typical Mother’s Day gifts tend to remain the same, the amount American consumers will spend on them has been steadily increasing year after year. According to a survey by the National Retail Federation, we spent an average of $172.63 on mom in 2015. That number was up almost $10 from the prior year. In fact, it is the highest in the 12-year history of the survey.

Schwanke-Kasten owner Tom Dixon was recently interviewed about Mother’s Day spending.

“Having been in the jewelry business for so many years, we have seen this trend supported by increased sales over time,” said Schwanke-Kasten Jewelers owner Tom Dixon. Tom is the 4th generation owner of Schwanke-Kasten Jewelers.

Mother’s Day Jewelry Economics

In fact, economist have estimated that the total national spending in 2015 exceeded $21.2 billion dollars. According to recent trends, 80% intend to give a greeting card, while over two-thirds will buy flowers (amounting to approximately $2.4 billion in sales). Those looking to give mom the ultimate “wow” with jewelry make up about 34.2% of Mother’s Day shoppers, shelling out over $4.3 billion for items like necklaces, rings, and bracelets.

“For many consumers, Mother’s Day is a very special holiday to thank their mothers” Dixon said. “No matter what someone spends, the most important thing is the way we make mother’s feel on their day.”

For mother’s day jewelry, store owners will make sure they have the appropriate inventory to entice buyers. Each year there are no shortage of sales for customers to choose from. Furthermore, retailers look forward to this holiday for an annual boost in sales.

“In the 27 years that I have owned Schwanke-Kasten, we have definitely seen our fair share of people purchasing jewelry for the special women in their life.”